Our approach for the GREAT Britain House at SXSW showcased the heritage of Great Britain and highlighted how this strength of character offers a bounty of inspiration and innovative ideas for new enterprises. We created a seamless user experience to convey the modern service and delivery of the UK within the context of a very British environment presented from a heritage lens. Once the attendees become more immersed with the experience, very modern, digital activations highlighted UK companies.

We created a bespoke light installation that was influenced by our interpretation of the Great campaign featuring neon graphics which themed the environment.

The event was amplified via social channels using #UKatSXSW