Canon EXPO is a unique opportunity offering a unified view of Canon, capturing the full depth and breadth of the company’s present and future vision, expertise and business strategy.

We created a fully integrated 15,000sqm exhibition experience with sixteen individual stories, all led by unique customer experiences, which provided a gateway into a diversity of products, technologies and solutions focused on professional print, photography, health, education, industry, media, retail and, of course, the consumer.

Utilizing our proprietary technology platform, we created an integrated and interactive experience for guests, branded as MyEXPO. Each guest received an RFID-enabled MyEXPO name badge which enabled them to enjoy a highly individual experience, collecting specific product information from 350 points throughout the event and creating a unique portfolio of information to access post-EXPO. This on-site experience was further supported by Canon’s bespoke EXPO App, EXPO social media channels and an online microsite for non-attendees.